Digital Marketing Specialist

Tecno  Ethiopia is seeking a Digital Marketing Specialist responsible for planning, executing, monitoring, and improving digital marketing activities. The role supports brand awareness, product launches, customer engagement, and commercial objectives through campaigns, content development, influencer marketing, paid media, and performance analysis.

Key Responsibilities

·       Digital Marketing Planning & Execution

·       Content & Platform Management

·       Influencer Marketing & Digital Ads

·       Reporting & Market Intelligence

2. Required Skills

·       Knowledge of Facebook, Instagram, TikTok, Telegram, YouTube, LinkedIn

·       Proficiency in Canva, CapCut, AI tools, Microsoft Office

·       Experience with Meta Ads Manager, TikTok Ads, Google Ads, and analytics

·       Strong reporting, presentation, and copywriting skills

·       Excellent communication in English & Amharic

3. Qualifications

·       Bachelor’s Degree in Marketing, Communications, Digital Media, IT, or related field

·       Certifications in Digital Marketing are an advantage

4. Core Competencies Creativity • Strategic Thinking • Analytical Skills • Digital Awareness • Teamwork • Accountability

5. Key Performance Indicators (KPIs)

·       Campaign execution & delivery

·       Digital reach & engagement growth

·       Content quality & consistency

·       Social media growth & optimization

·       Influencer campaign effectiveness

·       Reporting accuracy & brand consistency